Ethics paper | Marketing homework help



Business Analytics allows us to make “…complex business decisions by evaluating alternatives and choosing the best course of action in today’s competitive, data-intensive, fast-paced business environment…” (Ragsdale, 2018, p.1). Decision Modeling is defined as the development of a mathematical model of a real-world problem scenario or environment. The resulting model should typically be such that the decision-making process is not affected by personal bias, whim, emotions, and guesswork (Balakrishnan, Render & Stair, 2013). 

 your response to: What are the ethical issues managers face utilizing decision modeling applications that are not affected by personal bias, whim, emotions and guesswork? Base your response on the three classifications of ethical theories (consequential, rule-based, and cultural).

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